Each of our gaming chairs come with a special edition poster designed by an artist we admire. Recently, we sat down with the designer of our Aeron poster, Hassan Rahim, founder of creative studio 12:01, whose past clients include Nike, Sony, and Warp Records.
February 18, 2021
Good design comes about when you riff on things to make them better and more relevant. It’s something that inspired us recently to rethink our office chairs for gamers. With that spirit in mind, we thought we’d give the Los Angeles-bred, New York-based Rahim a chance to rethink the Aeron chair through the lens of gaming.
“In my work, I like to chop and screw and collage stuff,” he explains, referring to the popular genre of hip-hop. “I relate my process more to J Dilla or Madlib—I chop and sample graphic elements like they make a beat.” For this project, Rahim worked Aeron’s frank, mechanical details and juxtaposed these technical systems with a lo-fi vibe of vintage gaming. Here he talks about loving the Eames Lounge, finding inspiration in golden-era advertising, and his former status as an untouchable GoldenEye 007 player.
Well, the chair itself is technical and so rad. It wasn’t even a look to the past really, because it’s such a futuristic chair to me. As someone who just sat in cheap dining chairs as a kid [laughs] (I literally built my whole career at a dining table) … and now I’m like ‘Wow, this thing has like 5 pivot functions.’ There’s a lot to pull from the chair itself and the way you guys have technologically advanced the comfort of sitting somewhere for eight hours a day.