Although not a designer himself, Eugenio Perazzo has always had an appreciation for good design. He started Magis in 1976, and since then the family-owned company has been influential in the world of design, making its mark by coming up with ideas, then working closely with top designers to bring those ideas to life.
Those relationships with independent designers are matched by Magis’ connections to independent manufacturers. “It’s very important to involve the manufacturer from the beginning,” says Enrico Perin, one of four Magis designers who oversee each project. “Sometimes we’ll start out in one direction, then end up going a completely different way.”
Magis is always on the lookout for new ideas, which come from studying the industry—and their own products—to see what might be needed. At the same time, the company is inspired by the great Italian architectural and design heritage surrounding them. Those surroundings inspired the only in-house design Magis has ever done, the Tavolo XZ3 Table.