Todd Bracher had graduated from Pratt Institute’s industrial design program and was working full-time in New York City when he found out he would be going to the Danish Design School in Copenhagen on a Fulbright grant—in three weeks. Studying abroad in order to get a more global view of design was part of his career plan. Still, hearing he’d actually won the grant caught him a bit off guard, says Bracher, who recalls listening to Danish language tapes on the way to catch the flight in order to learn a few common phrases. “But that experience taught me you can get thrown into something and figure it out. Once you know that, you realize you have no limitations.”
That was in 1999. Over the next 10 years, he lived in four countries, learning something different about design in each. In Denmark, he learned about honesty of materials; in Italy, about the importance of story in design; in France, about elegance in the way materials come together; in England about designer identity. After learning about branding when he moved back to New York in 2006, “I was able to bring all these world experiences together and exercise them,” he says.
That decade of immersing himself in a new culture every few years is an example of his passion for discovery. “Not knowing invites careful study, and careful study leads to discovery,” says Bracher. “Good design,” he adds, “is about the series of parameters and requirements, and that drives the answer.”
Todd Bracher Studio
Brooklyn, New York
You've been added to our mailing list.